Men’s Editorial Page Design
Role: Integrated Designer | Client: UNTUCKit | Project Duration: 2 Months | Date: 2017
About
UNTUCKit is an international mens and women’s clothing brand. UNTUCKit created the perfect untucked shirt with various fits and styles. As a brand it is rooted in “polished casual,” transforming mens casual work wardrobe.
Assignment
Design a mens main landing page highlighting seasons newest collections.
Why? A main reason for this request came from our C - level team in their desire to start to market the other categories that UNTUCKit has to offer outside of its traditional button down shirts (i.e. polos, sweatshirts, sport coats etc.)
Process
RESEARCH
Conducted competitive research by looking at mens fashion companies to see current trends.
Ensured optimization for mobile
WIREFRAMES
Went through a series of wireframes and came to final solution based on page scroll, mobile versioning, and ease of photography selections per season - we found that more of our successful photography was in a vertical format, thus, primarily square blocks were the most sustainable and beneficial.
Solution
Allows the customer to see the full new collection at a quick glance giving alternate categories greater site visibility.
Sustainable design in terms of monthly updates by creative teams.
Mobile friendly and clean design.