What Makes an UNTUCKit Shirt Different - Revamp
Role: Integrated Designer | Project Duration: 3 Months
About
UNTUCKit is an international mens and women’s clothing brand. UNTUCKit created the perfect untucked shirt with various fits and styles. As a brand it is rooted in “polished casual,” transforming mens casual work wardrobe.
Before
Redesign UNTUCKit’s graphic illustration to new brand standards and to be more digestible to the consumer in both the print and digital formats.
Process
RESEARCH
Internal: Conducted internal research with various internal teams to gather all appropriate content for this.
External: Conducted competitor research within the mens apparel business from start ups to larger fashion companies.
WIREFRAMES / MOCKUPS
Need to find a concise visual solution since one of the main requirements was that this could adapt to multiple formats for various differing channels.
After
A more detailed and informative graphic that was flexible for all channels (digital, print, retail and packaging).
