About Us Redesign
Role: Integrated Designer | Client: UNTUCKit | Project Duration: 12 Months
About
UNTUCKit is an international mens and women’s clothing brand. UNTUCKit created the perfect untucked shirt with various fits and styles. As a brand it is rooted in “polished casual,” transforming mens casual work wardrobe.
Before
Redesign UNTUCKit’s About Us page primarily from a UI standpoint and to rethink information provided on the page. Below is its original state prior to design.
Process
RESEARCH
Conducted competitive research looking at mens apparel pages to see what was lacking or would be informative for the UNTUCKit consumer.
Gathered research and information from all departments (production, operations, customer service, merchandising, retail and marketing) for content blocks.
WIREFRAMES
Created a hierarchy of information based on research allowing for the development of wireframes that were presented to our Director of Marketing.
MOCKUPS / UI EXPLORATION
Explored various new design treatments that fit with the brand’s new aesthetic.
Created new icons in the spirit of the brand.
After
The final result was a cleaner more digestible page that highlighted our story.